Bring Happiness with Every Piece of Furniture
From day one, this has been Furniture of America’s Mission. FOA believes the purchase of new furniture is an important milestone in the growth of every person and every home. It becomes part of the happy memories of all of the wonderful events of life. From starting a new life together, the birth of a child, purchase of a new home to a graduation, almost every purchase is tied to happy events. From the consumers to retail partners and to suppliers, the path to happiness comes from every piece of furniture sold.
Eleven years ago, a few people with a love for furniture, a dream and a unique employee-focused business model unlocked the doors of a small warehouse in Southern California for the first time. Today that love for furniture has become a passion, the dream a reality, the business model a study for top business schools, and that small warehouse has grown to five strategically located distribution warehouses across the U.S. totaling close to two million square feet.
As prescribed in their plan, “always stay on the leading edge of technology.” As FOA’s business exploded with high double-digit growth every year and at times overwhelming product demand, FOA was able to make the adjustments to meet the growing demand by automating the distribution network at just the right time. This now fully-implemented semi-customized distribution management system has improved operational efficiencies to a point of being able to handle double its previous capacities to better respond to demand from their ever-growing customer base.
Furniture of America’s overseas team is responsible for the company’s product design and manufacturing in Asia that includes China, Vietnam, Indonesia and Malaysia. With a large staff of designers, product engineers, and experience quality control teams, they control, direct and manage Furniture of America production in several countries. In addition, they maintain product showrooms in South China and Vietnam for large U.S. and International companies that buy direct.
FOA promotes “Made in America” where it can and has established itself as a premier source of US-made upholstery. Starting with the creation of beautiful, trend-setting textiles and the construction of frames that are built to last, the in-house design team develops products that marries fabric and frame into furniture that appeals to a wide range of consumers of all ages and means. It then carefully oversees the production of those products at quality U.S. factories. FOA is a proud member of the California Furniture Manufacturers Association (CFMA) and incorporates the latest safety and environmental regulations into all of its furniture production.
Furniture of America E-Commerce is a recognized brand on the world wide web and a trusted partner and supplier to all of the top E-Commerce retail websites. It has been recognized by the top shipping companies as having the most functional “Pick, Pack and Ship” process for furniture in the industry. Because of its unique product handling, its shipping and return rates are among the lowest in the business.
Furniture of America’s “Employee Focused” business model thrives to increase the quality of life of the people that build the company. Whereas most business models are built to funnel profits and wealth to “The Top” or “The Owner”, FOA’s unique model flips that upside down and funnels the profits back to the hard-working people who help build the company. At the heart of this is the monthly profit-share system with complete transparency in sales and profit statistics. In addition, every employee over a year is a part owner of the company. Teamwork, respect, happiness, cooperation, self-accountability, dedication—these are some of the traits of the average team member at FOA. They provide a friendly, moral environment, where team members treat each other not just as colleagues but also as family. Happy Team Members, Happy Customers!
FOA is involved in many community projects, and in addition to regularly contributing to local causes, it is involved in and supports several environmental and humanitarian projects nationally and internationally.